Tuesday, March 17, 2020

What Are The Advantages and Disadvantages of Brand Stretching Essays

What Are The Advantages and Disadvantages of Brand Stretching Essays What Are The Advantages and Disadvantages of Brand Stretching Paper What Are The Advantages and Disadvantages of Brand Stretching Paper In addressing the above question it is first important to establish what a brand is and the implications this gives to both existing products and products that may be laundered using existing titles. This essay will examine articles written concerning the stretching of brands and identify which brands have been successful and unsuccessful in this pursuit and why. It will also examine the financial motives for companies to penetrate existing markets using already established new products or services has lead to prosperity or disaster. The American Marketing Association refer to branding as the use of a name, a term, a symbol or a design to identify the goods or services of one seller and to distinguish them from those of the competition (WK4 Lecture). This use of branding is said to create an identity of the product that quickly allows consumers to identify a desired item and also gives a guarantee of quality of the product. Branding is also seen as being mutually beneficial to Manufacturers as protection is offered from competition, it allows maintenance of a premium price, promotion is made more efficient because the brand helps to evoke an image, and it also helps in the introduction of new products with the same brand name (WK4 Lectures). King (1971 p.3/4) writes of the rise of power of manufacturers by branding their products, thus taking control of the market from the wholesalers, by allowing retailers and consumers to more easily identify products they wanted. This process was moved further forward by manufacturers creating direct links with the buying public through the use of advertising. King states that the basic motive for this was to stabilise demand, thus allowing regular large-scale production, free from the whims of the wholesaler. Partly because of this the advertising tended to be based on the idea of reliability and guaranteed quality. (1971 p.3). It was due to such strategies (according to King) that the manufacturers dominated the market from about 1900 to 1960. However since the 1960s the market has turned a full cycle, returning control to the retailers (although maybe not so much to the wholesalers). This is illustrated by Caulkin (1987) who states that over the last two or three decades there has been a massive shift in the balance of power form manufacturing towards the retail end of the economy (p.46). This Caulkin states, is particularly notable in food and fast moving consumers goods. Large supermarkets such as Tescos, Asda and Sainsbury started to implement own-label goods which over time sharply reduced the manufacturers share of the market within only a few exceptions (such as baked beans and pet food) (Caulkin 1987). In an attempt to combat what is discussed above many manufacturers are returning to what was described in an article in the Economist 10/90 as an old standby of marketing; brand-stretching (p.105). This based on the principle of using an existing established brand name to help the launch of new products into the market. However, the potential for this sort of practice is said not to be unlimited. Peter Philips of CPC International commented in the Economist article If you get brand-stretching right , you can travel further for less money. If your get it wrong, you risk weakening the core values of the original product (10/90 p.105). Although it is important to note that stretched brands have a better chance of survival than new brands, OC and C found that, of products launched by the same multinational six years ago, only about 30% of new brands exist today while over 50% of stretched ones do (10/90 p.105). With statistics such as these, one can see that it indeed may be advantageous to a company to exploit its name in the promotion of new products and when expanding into new markets. The Economist article stresses the popularity of brand-stretching in the areas of food and drink. Advantages may also be sought when one considers the point made above that the cost of promoting new products with already established brand names, which is said to be considerably cheaper. The Economist article (10/90) points out that promotional costs for stretched brands are in fact 36% cheaper when compared to completely new products. This is presumable due to the public already having an awareness of the brand name, so the only real cost incurred is raising awareness of the existence of the product itself. The use of a brand name also implies assurance of quality (King 1971). It may further be considered that the use of a brand name on its own may persuade people to try new products, such as the Mars Ice Cream Bar. This may be considered in particular when one looks at the larger supermarket chains such as Sainsburys. Over the last two decades Sainsburys have produced own brands to compete with nearly every product that they stock. Due to the image conveyed by Sainsburys that implies (or in fact, guarantees) quality, it has been possible for them to penetrate nearly all areas of the food market successfully. This success may be attributed to the analysis of what a product is as defined by Nickels (1978). Nickels sees a product as an intangible sense of value that a consumer perceives when he or she weighs the benefits and drawbacks of making an exchange. It may therefore be viewed that the success of Sainsburys is mainly due to the consumer seeing little difference in quality between branded goods and Sainsburys own label goods, with Sainsburys holding th e advantage when price is considered. This point is reiterated by Caulkin (1987), who states that growing public perception that the best own-brands are no longer cheap alternatives to the real thing, but comparable in quality as well as price with the main manufacturers lines. The phenomenon of brand-stretching has not been unique to the manufacturing and retail sectors, but has in fact been used by those in the sector of public service. Nickels cites areas, such public libraries that have sought the advantages of brand-stretching. He refers to increased success of libraries that reconsidered what to offer by viewing the service they provide from the perspective of the public. This has resulted in a marked change of service in some American libraries which now provide services such as the loaning of domestics pets, childrens toys and the provision of music rooms and access to such things as a printing press, (1978 p.195). Nickels continues to state that the product of a library today may be anything that will satisfy the needs of selected market segments Libraries are much more successful today because they have designed their products to fit the needs of people (1978 p.196). It can therefore be seen that brand-stretching can be of great advantage when a n eed or area of market penetration is correctly recognised. However, when a company seeks the advantages of brand stretching, they must take great care to ensure that they get it right. The Economist article (10/90) points out that brands are not endlessly elastic. Stretching can also undermine the credibility of the original product. Consumers may not believe that the new product shares any of the cachet or characteristics of the old, or they may simply forget what was attractive about the original item, (10/90 p.105). However, when one considers this comment, it may well be true to say that not all stretched brands will be successful, but that does not seem to generally render original brands obsolete. If one is to consider the failure of David Hunter, (a stretch by Levis), it does not seem to of had an adverse effect on Levis. The problem seems to have aroused simply due to the manner that the stretched brand was marketed, i.e. those who bought classic tailored clothes would not buy them form Levis and not vice versa. It seems more simply, that it was inappropriate for Levis to have used their name to penetrate this particular market. This story seems to be reiterated by Van Den Burghs and Jargons low calorie salad dressing that failed using the name of flora. This, however does not seem to have harmed flora margarine in its place of market leader. It should be noted though that it is felt by many in the field of marketing that a failed product could cause disastrous effects for established products. Prof. Birger Wernerfelt of the MIT Sloan School of Management stated in the Economist article that Umbrella branding means putting up the reputation of the old product as a bond for the quality of the new one (10/90 p. 105). However in the field of well established brands, stretching by own-brand manufacturers has not been so successful. Items such as baked beans are said to have made little headway and that Heinz still hold half the share of the market. The same is said to also apply to pet foods, with Mars Pedigree Pet Foods not having been toppled form their No 1 spot (1987 p.47). A further point that has been made concerning brand stretching as a disadvantageous pursuit was made by Messrs Al Ries and Jack Trout (Citied in the Economist 10/90 p.106). In their book Bottom Up Marketing they argue that by companies widening their products, (even those who have been successful) they have hurt their brand equity. This they attribute to the nature of communication in Western Society being so large that they feel that, you are lucky if your brand can mean one thing. Almost never can it mean two or three things, (10/90 p.106). Thus confusing consumers of an established image of original brands. From the above discussion it can be seen that brand-stretching can be a good way of penetrating new markets. by good use of an established brand name considerable savings can be made in the field of promotion, as there is already an existence of brand awareness so promotion can more easily be centred around the product itself, with the added bonus that consumers may feel more inclined to give an initial trail of products displaying brand names they already know, ( such as the Mars Ice Cream Bar). This too is now the case with established own-brand labels, such as Sainsburys which offer marginally cheaper prices of products now perceived to be of equal quality to that of established brands. However inappropriate stretches, or those which do not offer good quality products have a danger of undermining the credibility of already established brands. Although from the research this sort of practice on the whole seems to lead to failure of the stretched brand, generally leaving the origina l in tact.

Sunday, March 1, 2020

Using the Spanish Phrase A Pesar De

Using the Spanish Phrase A Pesar De A pesar de is one of the idioms that Spanish uses the most often to convey the idea of in spite of or despite. A related phrase, a pesar de que, is often translated as even though or even if. Grammatically, these phrases are known as terms of concession, meaning that they are used to diminish the importance of what follows. Pesar is the verb for to weigh, but that isnt important here because the phrases have meanings of their own. The difference between a pesar de and a pesar de que is that the former acts as a preposition in that it is followed by an object such as a noun or pronoun, while the latter is followed by a clause (a subject followed by a verb). Using A Pesar De For example, see how a pesar de is followed by an object in these sentences: El matrimonio es vlido a pesar del error ortà ³grafico. (The marriage is valid despite the spelling mistake.)A pesar de sus problemas, es fcil hablar con à ©l. (In spite of his problems, its easy to talk to him.)Einstein era mal alumno a pesar de su inteligencia. (Einstein was a poor student despite his intelligence.)A pesar de no estudiar, he aprobado el curso. (In spite of not studying, I have passed the course. Note that although estudiar is a verb, it can be an object because it is an infinitive functioning as a noun.)A pesar del voto de este domingo la decisià ³n final no est en manos de los puertorriqueà ±os. (Despite the vote this Sunday, the final decision isnt in the hands of Puerto Ricans.)Su sinceridad y su fortaleza, a pesar de sus dificultades, fueron una gran leccià ³n para mà ­. (Her sincerity and her strength of character, despite her difficulties, were a great lesson for me.) Using A Pesar De Que But a pesar de que is followed by a noun (or pronoun) with an accompanying verb. That verb should be in the subjunctive mood if the action of the sentence is hypothetical or has yet to occur. Me gusta el esquiar a pesar de que el equipo de esquà ­ es caro. (I like skiing even though ski gear is expensive.)Fuimos a la playa a pesar de que hacà ­a viento. (We went to the beach even though it was windy. Note that the subject of hacà ­a is implied rather than specified.)A pesar de que voy a clases de canto desde hace mucho tiempo, no puedo bailar. (Even though Ive been going to classes since a long time ago, I cant dance.)Casandra preferirà ­a vivir con su hermano a pesar de que à ©l sea pobre. (Casandra would prefer to live with her brother even if he is poor. Note that the subjunctive is used because of the hypothetical nature of the sentence.)No puedo ganar dinero a pesar de que vaya a cumplir 25 aà ±os en octubre. (He cant earn money even though he is going to be 25 years old in October. Note that the subjunctive of ir is used because because it refers to a future event.)Te extraà ±o a pesar de que estamos juntos. (I miss you even thought were together.) Common Phrases Using A Pesar De Two everyday phrases including a pesar de are shown in boldface in these sample sentences: A pesar de los pesares, la tormenta ya no es una amenaza. (In spite of everything, the storm still isnt a threat.)A pesar de todo seguimos adelante. (Despite everything, were continuing forward.) Two Related Phrases: Pese A, Pese A Que The phrases pese a and pese a que can be used in the same way as their longer counterparts: Pese a ello, la organizacià ³n de las elecciones sigue siendo un campo de disputa. (Despite this, the organization of elections keeps on being a field of dispute.)Dijo que pese a su fortuna, el dinero no es su principal motivacià ³n. (She said that despite her fortunate, money is not her principal motivation.)Pese a que estaba roto el aire acondicionado, estuvimos un buen rato allà ­ dentro. (Even though the air conditioning was broken, we were in there for a good while.)La habà ­a completamente olvidado, pese a que vi la pelà ­cula un millà ³n de veces. (I had completely forgotten the film, even though I had seen it a million times.)

Friday, February 14, 2020

High Oil and Gas Prices Research Paper Example | Topics and Well Written Essays - 250 words

High Oil and Gas Prices - Research Paper Example Global oil consumption has been another main reason (Millender-McDonald 1). China being one of the leading oil importing countries has added to the global oil demand by its continuous progress. The automobile industry in the United States has also added to the global oil consumption as it consumes around one-fourth of the total global oil. So is the case with US chemical industry (Liveris 1). The surge in oil demand has resulted because of low interest rates all over the world. Moreover, investors invest in oil business so as to minimize the risk of devaluation of their other businesses because when oil prices rise, the cost of all investments and businesses also rise (crack spread) which results in greater revenues and profits, and this makes the oil prices go up (Overdahl 3). Unfortunate events, like Hurrican Katrina and Rita, also caused oil prices to rise (Matthews 1). Jeffords, James M. â€Å"Clean Air Regulations and Natural Gas Prices.† Congressional Testimony,. MAS Ultra - School Edition, 2006. Web. 16 Sep 2011. . Liveris, Andrew. â€Å"Natural Gas Supply and Prices.† FDCH Congressional Testimony. MAS Ultra - School Edition, 2005. Web. 16 Sep 2011. . Matthews, Dan. â€Å"Mitigating Impact of High Gas Prices.† FDCH Congressional Testimony. MAS Ultra - School Edition, 2005. Web. 16 Sep 2011. . Millender-McDonald, Juanita. â€Å"Effect of High Natural Gas Prices on Small Businesses.† FDCH Congressional Testimony. MAS Ultra - School Edition, 2006. Web. 16 Sep 2011. . Overdahl, James A. (2005). â€Å"Rising gasoline Prices.† FDCH Congressional

Saturday, February 1, 2020

Photosensitizer Essay Example | Topics and Well Written Essays - 3000 words

Photosensitizer - Essay Example The most imperative aspect of this therapy is nontoxic nature of photosensitizers. Production of singlet oxygen is of paramount significance therefore, agents promoting the formation of singlet oxygen as well as two photons absorption are considered to be highly efficient in the therapy. Numerous receptor molecules are over-expressed in tumor cells which are of considerable importance. Peptides recognizing these receptors are conjugated with photosensitizers to reach the target cells. However, after a certain interval when photosensitizers in normal cells degenerate, the tumor cells are exposed to a particular wavelength of light which cause the excitation of the photosensitizer resulting in the formation of cytotoxic singlet oxygen. This oxygen is very reactive and cause cytotoxicity of the diseased or cancerous cells. The phenomenon is exploited in photodynamic therapy to eliminate the side-effects imposed by other cancer therapeutic measures. Photosensitizer or photosensitizing agent is a molecule or a drug that is capable of producing a chemical alteration in another molecule or cell during the photochemical process. Photosensitizers, when exposed to a particular wavelength of light. Photosensitizers generate a form of cytotoxic oxygen that can kill the adjoining cells in the living organism. This property of photosensitizers is exploited to treat numerous superficial and localized cancers together with certain noncancerous conditions (Lau et al, 2014). Photosensitizers are involved in medical science under the name photodynamic therapy or phototherapy, as the therapy involves insertion of certain light sensitive non-toxic chemical agents called photosensitizers, it is also known as photochemotherapy. As long as photosensitizers are not exposed to light they remain non-toxic, in the presence of certain wavelength of light they generate cytotoxic oxygen which can destroy, cancerous cells as well as other contaminated cells including

Friday, January 24, 2020

The Future Of Education: On-Line Classes Essays -- School Internet Tec

The Future Of Education: On-Line Classes "The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast," says management philosopher Peter Drucker (qtd. in Ebeling and Gubernick). One form of distance learning, on-line education (courses offered over the Internet), has caught the eye of the public and is forcing educators to reevaluate the present state of the educational system. Because of their convenience, cost, and amount of and access to readily-available information, these on-line classes, specifically those in math and computer science, are becoming more and more prevalent throughout the Internet community. TARGET TECHNOLOGY Description On-line math and computer science classes are educational courses offered over the Internet. They differ from traditionally taught classes in that they offer a wealth of information which can be easily and quickly accessed with the right equipment (i.e. a computer and Internet connection) and knowledge. They also allow the user to log on to and participate in the class at any time of day at his/her convenience. This may prove advantageous to those with strict work schedules, to those with families, or to those who learn best at their own rate or at different times of day. "This format [on-line classes] is really good for older, nontraditional students who work full-time and have families," says Xeturah Woodley-Tillman, an on-line instructor at Metropolitan State College of Denver (qtd. in Brown). History The presence of and participation in on-line math and computer science classes has been rising ever since the Internet became readily available to the public. For example, four years ago Peterson's college guide li... ...lemented and fully utilized. While they alone may not change the current state of the educational system, on-line math and computer science classes should be a welcomed addition and should continue to grow in use far into the future. WORKS CITED Brown, Jacquelyn A. "Big Modem On Campus." Essence Oct. 1997: 150. Brown, John Seely, and Paul Duguid. "Universities In The Digital Age." Change July/Aug. 1996: 11+. Ebeling, Ashlea, and Lisa Gubernick. "I Got My Degree Through E-Mail." Forbes 16 June 1997: 84+. Natale, Jo Anna. "On-Line School For Home Learners." Education Digest Dec. 1995: 36+. Schutte, Jerald G. "Virtual Teaching in Higher Education: The New Intellectual Superhighway or Just Another Traffic Jam?" [http://www.csun.edu][/sociology/virexp.htm][30 April 1999]. Tillson, Tamsen. "High-Grade Opportunity." Canadian Business Dec. 1996: 53+.

Thursday, January 16, 2020

Metamorphosis” and “A Rose for Emily Essay

The tone, setting, and characters of Franz Kafka’s â€Å"The metamorphosis† can be seen as similar to those aspects in William Faulkner’s â€Å"A Rose for Emily. † In both of these stories, there are two different people who are living their lives very much alike, and they both die all alone. The tone of â€Å"Metamorphosis† is similar to the tone of â€Å"A Rose for Emily. †Gregor and Miss Emily are both isolated and alienated. The narrator says that Gregor has an â€Å"exhausting profession† as a traveling salesman. Gregor rides on a train all of the time for his work. He meets new people, but he has no affection for them. Gregor does not spend a lot of time with his family. The narrator is showing that Gregor is isolated and feels alienated from his family because he is working all the time to support his family. The narrator shows this by the other salesmen that Gregor sees at the â€Å"pension† having breakfast. Gregor states that he would â€Å"like to see what would happen if he were to try that out with his director sometime. † The narrator is implying that Gregor wants to be like the other salesman but he cannot because his boss would not allow it. Gregor always keeps his door locked whether he is traveling or at home. The narrator states, that Gregor uses â€Å"precaution† by â€Å"locking every door at night,† regardless if he is at â€Å"home or traveling. † The narrator says that Gregor’s father gave him a â€Å"truly liberating kick† back into his room and â€Å"Battered shut† the door with his cane. â€Å"Raindrops could be heard plunking against the tin window-ledges made Gregor quite melancholy. † The word â€Å"melancholy† denotes sadness or depression of sprits; gloom. Then when he wakes up as a cockroach, he is locked in his room. Gregor is isolated from his dad, mom, and sister Grete because they locked him in his bedroom at the end of the story. Miss Emily chooses to isolate herself from the townspeople by shutting her door and not let anyone in for long â€Å"periods of time. † She is alienated because her father was so strict about whom she could date, and this affected her as she got older. The narrator states, â€Å"We remember all the young men her father had driven away, and we knew that with nothing left, she would have to cling to that which had robbed her, as people will. † The narrator says, â€Å"And that was the last we saw of Miss Emily for some time. The Negro man went in and out with the market basket, but the front door remained closed. Now and then we would see her at a window for a moment, as the men did that night when they sprinkled the lime, but for almost six months she did not appear on the streets. † The narrator states that the townspeople expected this of Miss Emily by saying, â€Å"Then we knew that this was to be expected too; as if that quality of her father which had thwarted her woman’s life so many times had been too virulent and too furious to die. † The townspeople isolate Miss Emily because she dates Homer Barron, a Yankee who is a day laborer. The narrator says, â€Å"Poor Emily, she carried her head high enough-even when we believed that she was fallen. It was as if she demanded more than ever the recognition of her dignity as the last Grierson; as if it had wanted that touch of earthiness to reaffirm her imperviousness. † The narrator is saying that Miss Emily, being of a prominent family, has behavior that is abnormal for southern people, and that she is â€Å"reaffirm her imperviousness. † The denotation of â€Å"imperviousness† is not capable of being affected or disturbed. The narrator is saying that Miss Emily is not affected by what the townspeople think of her. In reality, she is affected by this because she isolates herself from the townspeople. The setting of â€Å"The Metamorphosis† is similar to the setting of â€Å"A Rose for Emily. † Kafka describes the setting in â€Å"The Metamorphosis† as most of the action takes place in Gregor’s bedroom. Gregor lives with his father, mother and sister in a large apartment in the city. From Gregor’s bedroom window he sees a busy street and a hospital across the street. But as the story goes on, his vision gets â€Å"fuzzier,† he might think that he lives in a â€Å"wasteland where the grey sky merges indistinguishably with the grey earth. † The narrator states that Gregor’s bedroom is dirty and dusty. No one goes in and cleans it anymore after the family locks Gregor in his room the last time. Then he dies there in his bedroom all alone. At the end of the story Gregor’s father, mother and sister take a carriage out to the country and the sun is shining brightly. In the story of â€Å"A Rose for Emily,† the narrator describes the setting taking place at Miss Emily’s â€Å"big, squarish framed house† that sets on a â€Å"select street† in Jefferson. The outside of the house is â€Å"decorated with cupolas, spires and scrolled balconies in the heavily lightsome style of the seventies. †There was opening to a cellar where the â€Å"Board of Aldermen;† there are four them, they sprinkle lime to take care of the â€Å"smell of the house† after Miss Emily’s father died. The house is old and run down; for this reason, the narrator calls it is an â€Å"eyesore, among eyesores. † Unlike Gregor, the townspeople gave Miss Emily a funeral, which takes place at her house. The narrator states that the â€Å"funeral on the second day, with the town coming to look at Miss Emily beneath a mass of bought flowers, with the crayon face of her father† a picture she had painted about the bier and â€Å"the ladies sibilant and macabre: and the very old men-some in their brushed Confederate uniforms-on the porch and the law, talking of Miss Emily as if she had been a contemporary of theirs, believing that they had danced with her and courted her perhaps confusing time with it mathematical progression, as the old do to who all the past is not a diminishing road, but instead a hug meadow which no winter ever quite touches, divide from them now by the narrow bottleneck of the most recent decade of years. † The narrator states that there is â€Å"one room upstairs which no one had seen in forty year,† and which would have to be forced open. They waited until Miss Emily was in the ground before opening the room upstairs. This room was like a â₠¬Å"tomb† just like Gregor’s bedroom that he died in. The narrator describes the room as it is filled with â€Å"pervading dust. A thin, acrid pall as of the tomb seemed to lie everywhere upon this room decked and furnished as for a bridal. † Then the narrator says that they found a â€Å"man himself lay in the bed† and â€Å"what was left of him, rotted beneath what, was left of the nightshirt. † Then they â€Å"notice on the second pillow was the indentation of a head† and â€Å"a long strand of iron-gray hair. † The character of Gregor in â€Å"The Metamorphosis† is similar to the character of Miss Emily in â€Å"A Rose for Emily† because they are both isolated, both don’t communicate, and both die alone. The narrator states at the beginning of the story, Gregor is busy working all the time as traveling salesman, to support the family. Because of his work he does not communicate with his family. He is also isolated because; he wakes up as cockroach, He doesn’t speak human language now so he can’t communicate with his family or work. The narrator explains if Gregor â€Å"had been able to speak to his sister and to thank her for everything she had to do for him, he would have found it a little easier to submit to her ministration; but, as it was, he suffered from them. † He is also, isolated because his family keeps driving him back into his room. The narrator illustrates this in the beginning of the story by â€Å"his father was moving forward implacably, emitting hissing sounds like a savage. Gregor had no practice in moving backwards, and he was moving, it had to be said, extremely slowly. If he had been able to turn round, he would have been back in his room in little or no time, but he was afraid lest the delay incurred in turning around would make his father impatient. And at any monument the stick in his father’s hand threatened to strike him a fatal blow to the back of the head. † Miss Emily is isolated likewise, she very seldom goes out of her house, and the townspeople rarely come to visit Miss Emily and she does talk to them at times. The narrator states, â€Å"From that time on her front door remained closed, save for a period of six or seven years, when she was about forty, during which she gave lessons in china painting. Gregor and Miss Emily both die alone. Gregor at the end of the story; comes out of his room for the last time, scares all the people there. Now he feels bad for what he did, and he returns back to his bedroom. He has not eaten for days now and he lays there on the floor and dies all alone. The narrator points this out by saying, â€Å"He remained in this condition of empty and peaceful reflection until the church clock struck three a. m. The last thing he saw was the sky gradually lightening outside his window. Then his head involuntarily dropped, and his final breath passed feebly from his nostrils. † Miss Emily dies alone in alike manner as Gregor did. The narrator indicates this in the beginning of the story and he says, â€Å"The women mostly out of curiosity to see the inside of her house, which no one save an old man-servant-a combined gardener and cook-had seen in at least ten years. † Therefore, in the story of â€Å"The Metamorphosis† Kafka demonstrates a sad story of how a man became a cockroach for no known reason. He demonstrations how badly his family treated him after he became a cockroach. Now his family alienated and isolated him by locking him into his room and leaving him to die all alone. Then, they took a trip out to see the county because they did not have the burden of Gregor anymore. This is like they were celebrating his death. How strange is that? In the story of â€Å"A Rose for Emily† Faulkner demonstrations a sad story of how a southern woman’s raising by a strict father causes her to be alienated for the rest of her life. He shows this by going back and forth in time with how the townspeople isolated and alienated Miss Emily at different stages of life. Then when she dies all alone, the townspeople are there because they want to look at the room, which had been locked up for about forty years. Faulkner leaves the townspeople with the thought that Miss Emily had been laying in the bed with a corpse and with her irony-gray hair left for them to see. How crazy is that to lay in the bed with a corpse?

Wednesday, January 8, 2020

The Papacy s Reign Over The Masses - 1748 Words

The Papacy’s Reign Over the Masses During the Middle Ages, the rise of the Church’s influence was made apparent through the many glaring acts of power that took place. Whether it be a crusade on a far off land, or a local kingdom challenging the Papacy in ways such as electing their own bishops, they were a force to be reckoned with. It was in their best interest to control as many people as possible, working to gain power over the masses. The Papacy persuaded the common people to fear and support them through expulsion of outsiders, actions in gods will, and prosecution of the evil people within a society. Non-Christians in the community were often ostracized and persecuted for the benefit of those in power. During one of the Church’s many reformations, a solid social border was created between the Jewish and Muslim people and the Christian community. It was decreed by Pope Innocent III that â€Å"Jews and Saracens of both sexes in every Christian province †¦shall be marked off in the eyes of the public from other peoples through the character of their dress† (Sources, 58). Laws directed just at these select group of people by the church showed an abundance of power on their part, preventing outsiders from mixing with the Christians. These laws were developed by the Pope and his followers during the Fourth Lateran Councils, which took place in order to strengthen the idea of â€Å"Christendom,† which is a term that explains the times when the Church acts as the state. DuringShow MoreRelatedThe Rise Of The Papacy1473 Words   |  6 PagesThe Rise of the Papacy Introduction The birth or the beginnings of the Papacy is a rather difficult task to really nail down to a specific time, place or person and also the growth of the Papacy was a rather slow and gradual process. In this modern age Rome has been associated with the birth place of the Papacy but history shows that Constantine moved the capital of the Roman Empire to Constantinople in the 4th century. In Constantinople the father of the church was referred to as the Pope. TheRead MoreCounter Reformation3749 Words   |  15 Pagessaw Catholicism as a buttress of social order. The papacy was a cherished institution and the source of great wealth which few cared to see destroyed. Reform in Italy was largely motivated by monastic groups that were compelled to spread their religion and due good works.(103Simon ) The revival of Monasticism strengthened during the Counter Reformation. The reforming monasteries were known to address the social and religious needs of the masses. Orders like the Capuchins, the Theatines, and theRead MoreThe Battle Between Christianity And Islam2703 Words   |  11 Pagesstimulated the fundamental expansion and the ultimate downfalls of nations in both the Western and Eastern fields. Contrary to popular belief, the Crusades (1095 A.D-1291 A.D) were defensive wars in response to Islamic expansion following Prophet Mohammed s death in the 7th century. It is all too commonly assumed that the Crusades were the vanguard of the Church’s self-righteousness and prejudice that warped the enlightened Oriental culture with Western antagonism. Although elements of these assumptionsRead MoreThe Reformation Of The King s Romance With Anne Boleyn Or Popular Discontent Essay1860 Words   |  8 Pagesfeature of the Henrician reformation was the King’s determination to conceive a male heir, in order to prevent another succession crisis, like those of 1453 and 1461. In doing so, the essay will provide evidence that supports the prominence of this claim over the claims that religious differences with the Catholic Church, the King’s romance with Anne Boleyn or popular discontent with the Roman Catholic Church are the decisive factors of the revolution. Firstly, the essay sheds light onto the events thatRead MoreThe Islamic And Christian Faith Essay2058 Words   |  9 Pageswar was when Emperor Alexis I of the Byzantine Empire requested assistance to Christian nations in order to defend its capital city of Constantinople from the Muslim Seljuk Turks. Pope Urban II decided that if he were to help defend the emperor, his papacy would gain more power and strengthen. The Pope knew that the righteous needs for this was was lacking, so in order to gain more support from the common people, Pope Urban wrote a speech that would work as a propaganda that would influence civiliansRead MoreEssay on Queen Elizabeth’s Treatment of Catholics2400 Words   |  10 Pagesto extirpate the Protestant faith, those who converted to Protestantism, if they were not exiled went underground. Described by Briscoe (2000), Elizabeth I is considered to be one of the country’s most successful and popular monarchs. Unlike the reign of her sister Mary, which was by and large disastrous, Elizabeth made herself a powerful image of female authority ‘through the embellishment and through concrete policies that she urged her nation to follow’ (Jagger (1995)). Her policies could beRead MoreHenry Viii And The Reformation Of England s Church System4160 Words   |  17 Pages How did events during Henry VIII’s reign cause for a permanent shift in the religious system of England? Hannah Snow Candidate Number: 000784-0009 Extended Essay â€Æ' Abstract: Henry VIII was the King that would change England’s religious system and make it his legacy. The religious system would carry on after his reign and become the predominant religion of England. The question is: How did events connected to key historical figures during Henry VIII’s reign cause for a permanent shift in the religiousRead MoreHistory and Development of Baroque and Rococo and Their Influence Today3097 Words   |  13 Pagesmore abstract way. Still, Baroque was not considered as a proper style during its period and could not be compared in the countries of Italy and France. French baroque was not exactly the same as Italian baroque, because not the entire culture swept over to France, it were just Baroque ideas, which were differently developed and used by French artists. Baroque art and artists: Artists had a taste for the dramatic and stopped using exact symmetry and made it visually more effective, which